Privacy Policy

Last Updated: September 1, 2026

Shaanxi Alice Bio-Tech Co., Ltd. (“ALICE BIO,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when using our website, herbingredient.com (the “Website”).

This Privacy Policy explains what information we may collect, how we use and protect it, and the choices available to you when you visit or interact with our Website.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us when you interact with our Website, including when you submit an inquiry, request a quotation, request product information, or contact us.

Depending on how you use the Website, this information may include:

Name
Company name
Business email address
Telephone number
Country or region
Product or ingredient requirements
Quantity or purchasing requirements
Information included in your inquiry or message
Any other information you choose to provide

We may also automatically collect certain technical information when you visit the Website, such as:

IP address
Browser type and version
Device type
Operating system
Pages visited
Date and time of access
Referring website
General website usage information

This technical information is generally used for website operation, security, analytics, and performance improvement.

2. How We Use Your Information

We may use the information we collect for the following purposes:

To respond to your inquiries and requests
To provide product specifications, quotations, samples, and other business information
To communicate with you regarding your business requirements
To process and manage business inquiries and potential customer relationships
To improve our products, services, and Website
To analyze Website traffic and usage
To maintain the security and functionality of the Website
To prevent fraud, abuse, or unauthorized access
To comply with applicable laws and legal obligations

We will not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by applicable law.

3. Business Communications

If you provide your contact information through our Website, we may use it to respond to your inquiry or provide information related to your business request.

Where permitted by applicable law, we may also contact you regarding relevant products, services, or business opportunities.

You may request that we stop sending non-essential marketing or promotional communications at any time by contacting us.

4. Cookies and Similar Technologies

Our Website may use cookies and similar technologies to provide essential website functionality, improve website performance, understand how visitors use the Website, and enhance the user experience.

Cookies may be used for purposes such as:

Essential website functions
Security
Website analytics
Performance monitoring
Remembering certain preferences

Some cookies may be placed by third-party service providers that support our Website or analytics functions.

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of some parts of the Website.

For more information about cookies, please refer to our Cookie Policy.

5. Third-Party Services

We may use third-party service providers to support the operation and improvement of our Website and business activities.

These services may include, where applicable:

Website hosting
Website analytics
Security and spam protection
Embedded maps
Email or communication services
Website performance and technical services

Third-party providers may process certain technical or personal information in accordance with their own privacy policies and applicable laws.

We do not sell or rent your personal information to third parties.

6. Google Services

Our Website may use certain services provided by Google, such as Google Analytics, Google Maps, or other Google services.

These services may collect information about your interaction with the Website, including technical information and usage data, depending on how the relevant services are configured.

Google may process information in accordance with its own privacy policies and terms.

You can learn more about Google’s privacy practices through Google’s official privacy resources.

7. How We Protect Your Information

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, while we take reasonable measures to protect your information, we cannot guarantee absolute security.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, maintaining business records, complying with legal obligations, resolving disputes, and enforcing agreements.

The specific retention period may vary depending on the nature of the information and the purpose for which it was collected.

9. International Data Transfers

As an international business serving customers and partners in different countries, information submitted through our Website may be processed, stored, or accessed in countries other than your country of residence.

Where required by applicable law, we will take appropriate measures to protect personal information when it is transferred internationally.

10. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include:

The right to request access to your personal information
The right to request correction of inaccurate information
The right to request deletion of your personal information
The right to request restriction of certain processing
The right to object to certain processing
The right to withdraw consent where processing is based on consent
The right to request a copy of certain personal information

To exercise an applicable privacy right, please contact us using the information provided in the Contact Us section below.

We may need to verify your identity before processing certain requests.

11. Children’s Privacy

Our Website is intended for business and professional users and is not directed toward children.

We do not knowingly collect personal information from children.

If you believe that a child has provided personal information to us through the Website, please contact us so that we can take appropriate action.

12. Links to Other Websites

Our Website may contain links to third-party websites, platforms, or services.

These third-party websites operate independently from us and may have their own privacy policies and terms of use.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, Website functionality, applicable laws, or privacy requirements.

When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Shaanxi Alice Bio-Tech Co., Ltd.

Website: herbingredient.com

Email: info@herbingredient.com

Address: Xi’an, Shaanxi, China

15. Consent

By using our Website and submitting information through our contact or inquiry forms, you acknowledge that you have read and understood this Privacy Policy.

Where applicable law requires consent for specific types of processing, we will obtain such consent through appropriate mechanisms.

SHAANXI ALICE BIO-TECH CO., LTD.